who we are
Ragnar is the world’s first performance-driven lubricant brand built for the gym, by someone who lives it — a lubricant industry expert, a gym goer, and an extreme sports enthusiast.
Born in the Gym. Forged in London.
Established in London in 2021, Ragnar was created to solve a simple problem: traditional lubricants weren’t made for fitness. We fused deep industrial expertise with the grit of athletes to create performance fluids made for movement — not machines.
Engineered by Experts. Trusted by Warriors.
our code
Strength is Earned. We show up. Every product is built to perform under pressure.
Protect What Matters. From equipment to people — we craft with care and purpose.
No False Claims. Ever. Truth in every drop. No hype, just results.
Honour Your Roots. Knowledge. Grit. Ambition. That’s our foundation.
The Tribe Comes First. Our customers are warriors. We’re here to support their grind.
OUR PROMISE
Every product we make stands for three things:
Performance without compromise.
If it doesn’t perform in the toughest conditions, it doesn’t carry the Ragnar name.
Protection that lasts.
Your equipment is an investment. We protect it, extend its life, and help it deliver every single time.
Truth in every drop.
No gimmicks, no fluff. Just honest, expertly formulated solutions that do exactly what they say.
95%
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85%
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90%
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What We Offer
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